This forces the user to search the phrasing surrounding the “click here” in order to piece together some context. In other words, “click here” gives the user no concrete description of exactly what information is just a click away - it has no meaning. Therefore, using vague words as hyperlink text will lessen the impact - due to the lack of keywords - and create what is known as poor “information scent.” Since hyperlinks standout ( typically in blue) and are representative of a destination for more information, they are a critical part of this information foraging. This scanning happens in an F-pattern users search for keywords as shortcuts to the information they’re seeking-a process called information foraging. Through the many studies on how users consume information on the web, user experience experts have concluded that users only read about 20–28% of the content on a given page. How vague link phrasing affects usability These are huge issues, so I’ll address them individually before providing better options. Decrease in search engine performance and content find-ability. Using vague and uninformative phrasing for hyperlinks will have several adverse effects on your website: So, this article is yet another article on why using “click here” and other common hyperlink mistakes are a horrible disease plaguing the web one we need to cure as soon as possible. Plus, how often do you think content writers question the practice enough to do a search in Google? Habits are hard to break, especially when they’re reinforced by our peers and other professionals who don’t know any better. I think we’ve unashamedly trained ourselves to believe that a call-to-action looks like “click here.” Photo of kids sticking their tongues to a frozen flag pole.
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